the downside of sustainable fashion :: a jeans story.

I have a confession to make. There is one major downside to dressing a little bit more sustainably. I’ve been walking around with a hole in my jeans. The even greater problem is the frequency of this occurrence – like, let’s estimate, every one in four wears, at least. My treasured Nudie jeans are getting closer and closer nana-patchwork status, with little stitches and patches covering the entirety of the crotch now. I’m popping holes all over the place. It’s a mess, but I won’t let go until they literally do fall apart on my body. One day I will walk around the city on a lunch break and look down, only to find that great, dreaded nightmare has come true, there is nothing but underpants on show – and they’re not the nice kind either.  But, you know, the planet will thank me for it, and so will all the friends I care to share the story with.

In preparation for that dreaded day, there is much denim research to be done. Although I’m not sure I could ever leave my loyal status as a Nudie worshipper, other sustainable options are keen for a show. Take Denimsmith for one. A Melbourne made denim label committed to quality jeans. With denim sourced from Japan, it’s a culmination of arguably two of the world’s greatest cultures and destinations. Japanese influences are spotted frequently in the designs of our local talent, a vision of simplicity, clean lines, and a bit of dare. Mix that with some beach culture and lax vibes and you’re onto a winner. It’s all you could ask for in a pair of jeans. Something to reliably get you through the days, in comfort and style ( with little ride-down, even better if the functional belt can be dismissed ). The future is looking positive.
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(Images from here)

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